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Writing worth reading.

Practical takes on SEO, AI content quality, and owning your own blog. New posts are on the way.

Perspectives

Why "30 AI articles a month" is hurting your SEO

Volume-first content tools flood your site with near-duplicates. Here is what that actually does to your rankings.

Coming soon
Guides

How to make AI-written articles read like a human

The small editorial habits that separate publishable content from obvious machine output.

Coming soon
Guides

Outrank alternative: what to look for in an AI content tool

A practical checklist for choosing a content service you will not be embarrassed to publish from.

Coming soon
Guides

How to get cited by ChatGPT and Perplexity

AI search is the new front page. Here is how to structure content so it gets quoted, not skipped.

Coming soon
Perspectives

Own your content: why your blog should not live in a SaaS dashboard

If you cannot export it in one click, you do not really own it. A case for publishing to your own infrastructure.

Coming soon
Guides

Keyword research for founders who hate keyword research

A simple way to find winnable, high-intent keywords without drowning in tools.

Coming soon

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